There’s just something about London Fashion Week that sets it apart from the other fashion weeks- it’s creative, quirky and not afraid to try something different and brave. LFW shows off our up-and-coming design talent that breath fresh life into the industry and there’s already been plenty on offer.
One of my favourite new young designers is Hannah Marshall, and her S/S 11 RTW collection maintained elements of her key slick style, whilst experimenting with different lengths and fabrics. According to the designer the Hannah Marshall woman is “Strong, confident, an independent thinker and empowered.” and the collection certainly highlighted these traits.
Daring sheer fabric was used in abundance, but high necklines, soft tailoring and girly details made for a perfect fusion of sexy and prim.The designer said the idea of “control” inspired her and the collection seemed to centre on this sense of empowerment- showing some skin but holding something else back. It was just the right side of slutty, as there was something ladylike about each ensemble. Her signature muted colour palette heightened the demureness of each look, as well as the frill details and cute collars that were a motif of this collection. Gothic glamour at its very best.
At Louise Gray‘s show “Get Some Stuff” texture and colour were abundant. Her colour choices were more restrained than her usually eye-poppingly bright collections but this added a grown-up touch. Shapes were simple but each design was embellished with bold textures such as rag like attachments, Indian mirror tiles and badges, as well as her expert hand embroidery. Layering and the tangible nature of each garment gave a feeling of movement, and the juxtaposition of different faded tribal patterns created a wardrobe experience for all the senses.
Some of the embellishments were less traditional, such as bottle tops, polystyrene balls and party streamers. The cut however was smart and less “out there”: the silhouette was boyish, with fabrics skimming the body in parachute shapes and a sports luxe feel.
It may not be for the faint hearted, but if you take away the crazy lilac hairpieces and fashion show styling and look at each item of clothing separately the collection is easily wearable. Layered all together the look might be full on but teamed with jeans or opaque tights the garments could easily fit in any young, modern and fashion forward woman’s wardrobe.
Images courtesy of LFW: Daily Diary (print@londonfashionweek.co.uk)