If any of you know me even just a little bit, you’ll know that I am obsessed with shoes. I even have a category on this very blog entitled “shoe love”, so when I heard there was a new shoe shop in town I had to go and investigate as soon as humanly possible. In case you missed it, here’s the link to my latest post for Visit St Andrews. Instead of doing my usual individual product style picks for my monthly ‘Style in St Andrews’ post, I decided to do a spotlight on new St Andrews footwear emporium, Elisabeth May Shoe Boutique.
I went in last week to chat to owner Natalie Anderson about the talk of the town. Natalie has done extensive market research and knows her niche – the stock is perfectly chosen for the unique St Andrews demographic, with pieces and prices to suit a range of residents.
As I said in my Visit St Andrews article, generally the shopping experience in St Andrews is a lot more personal. Perusing the local shops here you can find some really unique pieces. Sometimes the prices are a bit more than the High Street, but for that you get great quality and avoid that irritating everyone’s-wearing-my-new-dress-from-New-Look-moment. Elisabeth May fits in perfectly with this cohort and takes the personal touch even further. Excellent customer service is an integral part of the business; for example owner Natalie can order in individual shoes in your size and deliver them straight to your door in St Andrews.
Moreover, Elisabeth May shoe parties make for an all-new shopping experience. Coo over court shoes with a cupcake and glass of champagne in either hand. Natalie’s background in brand management for some big High Street names makes her well-placed to offer her words of wisdom on trends; for example she has some great presentations to show you how to translate catwalk trends into your footwear selection.
Now for what you’ve all been waiting for: the shoes! Elisabeth May has a gorgeous selection of colours and styles – there really is something for everyone. Stocking well-known brands such as Moda in Pelle and Ravel you’re spoilt for choice, whether you’re looking for statement satin ball shoes or chic suede pumps. Cult Brand Ragged Priest Vintage were my favourite addition. Stocked in Topshop’s flagship store, the brand offer a unique customisation service for Elisabeth May now too. Feathered embellishments adorned converse and mannish lace-up boots for an edgy, girly touch.
It’s not just shoes either – Natalie is looking to expand the brand into a Summer capsule collection of dresses. She showed me the expected stock and it includes some stunning floral floaty maxi dresses. The accessories perfectly complement the stock; Mischa Barton handbags have a Mulberry-esque appeal and Natalie has ordered in some gorgeous FCUK jewellery, in store very soon.
Not only is the choice of stock and service fantastic, but the prices are extremely affordable. The top end of the pricing is £85 which I think is extremely affordable, especially considering all of the above. It’s the perfect middle ground between New Look/ H&M disposable fashion and the Kurt Geiger high end of the High Street.
I hope I’ve inspired you to pop in and treat your feet. Elisabeth May is found opposite Schmooz, on the West Port end of South Street. I’m excited to do a photo shoot for The Tribe for Elisabeth May this wednesday and will share the pictures with you once the new issue is online next Monday.
Pictures – with thanks to Elisabeth May