Swedish retail giant H&M has recently launched sister label Monki in the UK. In just five years, the quirky, fun and youthful relation of H&M, Cheap Monday and Weekday (all owned by H&M) has achieved a cult following, with 49 stores in seven countries around the world. Their shop within Selfridges opened last month and recently, to much excitement, they extended their e-commerce site to ship to the UK.

Their kooky concept stores are reportedly set to roll out in the UK some time in the near future, and I for one can’t wait; their creation of a unique “Monki World” within every single shop takes branding to a whole new level. Each store is a beautifully designed haven, epitomising Monki’s take on fashion as escapism, a fantastic world of hidden treasures. More than your usual high street offerings then.

Monki clothing is relatively affordable too, priced slightly cheaper than Topshop. Whilst the designs reference trends they are never overly trend-driven, offering something a little different and expressive with a cool edge. It’s all in the details that give their chic separates a signature twist: skinny trousers with zip and leather detailing, jumpers with oversized bobbles (fave) and blouses with lots of extra buttons. The signature slouchy fit epitomises the Swedish cool they have come to be associated with, perhaps a younger, cheaper and less minimal Acne. Susie Bubble dubs it “Scandi-cool”; Monki certainly exudes the street style of Copenhagen and Stockholm.

The Monki experience extends further than clothing, with related projects Monki TV, Monki magazine and Monki DJs. An example of a brand that’s really got its finger on the pulse; 21st century fashion is about the whole experience, something that Monki have developed rather cleverly.

I’ve put together a few outfits I’d like to be wearing from Monki:

Monki 1
Annina, €30 Bibi, €35 Nico, €30 Barbara, €10 Robyn, €18 Ally, €80
Love this slouchy knit in a sumptuous burgundy hue. I’d wear it with a shirt collar peeping out and pair it with this simple leather patch-pocket A-line skirt, ankle boots and a floppy hat.

Monki 2Monki 2 by everythinglooksrosie featuring leather shoes Dress, €35 Top, €25 Jessie, €35

Leather shoes, €25
Hat, €18
Monki – Underwear, €3

I’m partial to a Peter Pan collar as you know, and this dress is go-with-everything gorgeous. A bright cardigan gives a monochrome outfit a pop of colour and the bowler hat and cute spotty socks add a sense of fun.

Monki 3

I am simply in love with this jumper – seriously how cute are these bobbles?! This jumper really sums up Monki’s quirky appeal, as seen on Susie Bubble and Fearne Cotton. Tempted to order this one actually as I’ve been coveting it since I first set eyes on it. Combining a girly floaty skirt with chunky knits is an easy way to dress down a chiffon skirt for day.

Monki 4

Monki 4 by everythinglooksrosie featuring coats Coat, 800 SEK Livetta, €60 Shoes, €60 Monki – View All, €40 Monki – Accessories, €8

The juxtaposition of chiffon and leather creates a cool masculine/ feminine, hard/ soft contrast. Chunky ankle boots add a stylish edge and this leather-trim cape is just stunning, the perfect autumnal cover-up.

Monki 5

Monki 5 by everythinglooksrosie featuring leather shoes Dress, €35 Coat, €120 Leather shoes, €25 Juliet, €6 Monki – Underwear, €3

Duffle coats are a big trend this season; to avoid looking too girly pair with grown-up separates such as this flowing dress and smart brogues. This gorgeous emerald hue is spot on for Autumn/ Winter and the velvet turban gives the look a touch of everyday glamour.

Monki 6

The grey marl top is a real wardrobe hard worker; this owl print slouchy sweater gives the basic a cool twist. Coloured jeans are a huge trend this season, especially in jewel tones. These burgundy corduroy skinny trousers are a quirkier take on the coloured trouser trend and also reference the heritage trend too. Chunky ankle boots and an oversized hat are a cute final touch.


I think I got a bit carried away there… What have you got your eye on from Monki?

Handbags wishlist

I’m normally more of a fan of classic bags, but there have been some really fun shapes and colours on the high street at the moment that have really caught my eye. The heart shaped vanity case bag is from Urban Outfitters and comes in several different patterns/ fabrics. They had a straw version which I absolutely adored but sadly it sold out; I’ll certainly be keeping a close eye out to see if it comes back in stock or appears on Ebay any time soon as it is just perfect for summer and so kitsch! I’m swithering about getting the plaid version as it’s down to £18 in the sale, though straw would be more seasonally appropriate… dilemmas! The pink hue of this one from River Island is perfect for a burst of colour and cutesiness. I spied it first on Cloudie who I papped for CollegeFashionista and modelled for The Tribe, it complemented her edgy, girly style.

Since the Mulberry Alexa went stratospheric, the satchel has been the It style du jour, from a modern, slouchy shape to the structured, traditional schoolbag style. The Cambridge Satchel Company have revived traditional design in their classic handmade creations, and have raised the bar in the fashion stakes with their recent fluorescent makeover. Traditional retro style contrasted with the eye-popping colour makes this a unique style statement. I used to use this exact style of satchel for school, so I would love to own one, though they’re on the pricier side at £98. The neon pink one ticks all the boxes for me, so this one might just make my shopping list for post exams and payday…

Updates and Topshop Wishlist

I’m currently snowed under with reading and essaying, and organising a shoot with Fox & Bhut and Gillian Gamble Illustration and Photography tomorrow. Should be really exciting and I’ll keep you all posted on how it goes!

In other news, here’s the link to my latest post on CollegeFashionista. I loved this post- this week’s Fashionista stood out with unique vintage pieces and retro style. It seems other people do too – it’s had 15 likes already! 

Lastly, before I go back to T. S. Eliot and Four Quartets, I wanted to share with you some very exciting news! I found out recently that I’m going to be Editor-in-Chief of The Tribe next year. After progressing from Sub-Editor to Fashion Editor as well as Director of Events I feel like I know the magazine and its potential really well and am full of ideas! If you have any suggestions for me and the magazine feel free to get in touch. I can’t wait to get started. Look out for next issue, out on monday (online) – it’s going to be a bumper fashion section with loads of great articles!

Here’s a quick wishlist of things I’m lusting after on Topshop during essay breaks, thought I would share it with you. I’m loving the collars and bow details. The maxi skirt I can really see myself in too, but it’s on the pricey side at £40. I have been looking for something like that for a while, really romantic and girly but the sheerness gives it an edge. The banana earrings are amazing, so funny – the high street has gone fruit mad since the Prada show, H&M in St Andrews is full of banana print clothes, even a bikini! I’m looking for this dark, browny red shade of nail varnish and also a peachy red shade of lipstick (“Brighton Rock”!) I’d want to see them in person though!

Topshop Wishlist

Topshop Wishlist by Everythinglooksrosie (all items available on – mostly new in today! I know, I have a problem…)