The British Fashion Council (BFC) is the guiding force behind British Fashion: promoting our country’s talented designers to a global market and developing our status in the international fashion arena. Thanks to the work of the BFC (which was formed in 1983 out of the Fashion Industry Action Group), London is now considered one of the “Big Four” fashion capitals. The cornerstone of the BFC is their support of young designers; this ethos of encouragement is something that attracts many to London as a creative centre.
The BFC have recently collaborated with chic outlet Bicester Village: tomorrow marks the return of Bicester Village’s annual Designers Collective, now in its third year. The collaboration allows emerging design talent a platform to showcase their collections in a highly-anticipated pop-up boutique at Bicester Village. Iconic pieces from seasons past by up-and-coming designers as well as established labels will be available for purchase with up to 60% off.
The boutique will play host to designs by some of the hottest names in British fashion: pieces by Bella Freud, Emma Cook, Holly Fulton, Jonathan Saunders, Lulu & Co, Markus Lupfer, Marios Schwab, Pauric Sweeney, Peter Pilotto and Preen will fill the rails. The eagerly-anticipated event means those in the know can pick up a piece of fashion history from recent collections at a much more affordable price. In addition, the menswear version of the pop-up shop will launch to coincide with the first ever London Menswear Fashion Week in May.
BFC ambassador Alexa Chung launched the pop-up store this morning, “I’m really proud to be supporting the British Designers Collective on this Bicester pop-up store,” said Alexa. “It features some really exciting and amazing designers this year, and I can’t wait to have a good shop. You’ll find me rummaging through the rails!” Chairman of the BFC Harold Tillman expressed his excitement at the collaboration: “This is a unique platform for London Fashion Week designers to showcase their designs to new audiences.”
I know what I’d have my eye on; Jonathan Saunders’ jersey creations, Markus Lupfer’s witty knits and Holly Fulton’s geometric prints. If you can get to Bicester Village I would thoroughly encourage a trip! It’s our national duty after all…
Image credit – Bicester Village